Product CGI · Case Study
One scene, sixteen combinations
A freestanding bath sold in four colours, paired with tapware in four antique finishes. Sixteen product combinations — built once in 3D, rendered as many times as the range needs.
Desert Bathhouse bath · dark patina filler · outdoor setting
Products by ABI Interiors — CGI by PALACIO 3D
The brief
Show the Desert Bathhouse bath the way it is actually bought: as a decision between finishes. The customer is not choosing a bath — they are choosing this bath, in that colour, with those taps, in a space that looks like the one they are renovating.
The catalogue needed every combination to look like it had been photographed on location. The location did not exist, and neither did most of the colourways.
Why photography stops scaling here
Four bath colours multiplied by four tapware finishes is not four images or eight — it is sixteen. On location, each one is a separate setup: swap the bath, swap the tapware, relight, reshoot, re-edit.
Approach
- Build the room once, properlyBoard-formed concrete, dry-stacked stone, gravel and desert planting — modelled and textured as a real place, not a backdrop. Every later variant inherits it unchanged.
- Separate the product from the setBath and tapware are independent assets with their own material stacks, so a colourway is a material swap rather than a new render setup.
- Light for the material, not the frameLate-afternoon sun across the stone: warm enough for the aged brass to glow, soft enough that matte concrete keeps its texture instead of blowing out.
- Render the matrix, not the imageSixteen combinations output from one scene, framed identically so the range reads as a family — the way a catalogue and a product page need it.
Four of the sixteen
The same room, the same light, the same camera. Only the product changes.
The range in motion
The same asset set, cut as a triptych for social and product pages — the combinations reading as one continuous move instead of a grid of stills.