— a family of parts, every finish

The brief

Give the range the imagery a specifier actually needs: the tap in a real kitchen for the lifestyle pages, and every component isolated and turnable for the product pages — all of it consistent, all of it in every finish the range ships in.

The catalogue is where a tapware range is won or lost. A customer comparing finishes online is comparing images, and any gap in that grid is a decision they cannot make.

The multiplication nobody budgets for

Components multiply by finishes. Every part of the family — spout, handles, wall plate, spray head — needs its own frame in every finish, lit identically so the range reads as one product and not as a folder of separate shoots.

ComponentsMixer, wall assembly and pull-out spray — each its own catalogue entry

× finishesEvery finish the range ships in, from the same geometry

= one asset setBuilt once; the matrix is output, not re-shot

Three components, one material system

The same brushed-metal shader drives all three. Anisotropy follows each part's own geometry, so the brushing reads correctly around a curved spout and across a flat wall plate — the detail that separates a render from a product photo.

The mixerFull gooseneck body with pull-out spout — the hero of the product page.

The wall assemblyPlate, sleeve and handle shown apart, the way an installer and a specifier read it.

The spray headComponent-level detail — the shot a photographer needs a macro setup for.

Approach

Model to the spec sheetReal dimensions and real thread positions, so the render can be trusted as a reference and not just as marketing.
One shader, many partsA single brushed-metal material stack applied across the family — change the finish once and every component follows.
Light the metal, not the objectA long, soft highlight travelling the length of the spout: the read that tells the eye this is brushed brass and not gold paint.
Output the gridEvery component in every finish, framed and lit identically, so the product pages line up as a family.

Outcome

One asset set now covers the range: the lifestyle frame for the campaign, the isolated components for the product pages, and the finish loops above for social and PDP use. Adding a finish means updating a material and re-rendering the grid — not booking a photographer, a kitchen and a set of physical samples that may not exist yet.

Have a range that needs every finish?

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Products designed and manufactured by ABI Interiors. 3D visualisation, materials, lighting, post and motion by PALACIO 3D. Shown here with permission as part of my professional portfolio.